Discovering the Provence rosé bar concept
Nestled between the Alps and the Mediterranean, Provence has gradually established itself as a favored destination for vacationers. Seas, rivers, plains or mountains, south-east France offers a wide range of natural beauty. From the lilting memories of Marcel Pagnol to provincial castles listed as French heritage sites, the region abounds in cultural riches. These riches are also reflected in its local produce. Like its exceptional grape varieties, which oenophile enthusiasts can now discover in a specialized wine bar: the Provence rosé bar.
Why did you create the Provence rosé bar concept?
We're all familiar with the concept of wine bars, establishments that specialize in tasting and selling wine. Among them are more specific establishments: rosé bars. And even more specific: Provence rosé bars.
The Provence rosé bar, a vacation must-have
It's hard for rosé to make a name for itself in a country as traditionalist and conservative as France. Very attached to red wine, it wasn't until the middle of the 20th century that the French tried their hand at innovation. Not least thanks to the Matignon agreements of 1936. These inaugurated the first real measures in social labor law. These included the introduction of a 15-day paid vacation. Once the concept of vacation became widespread, Provence quickly became a destination of choice. And its rosé wines, soon synonymous with vacations, soon gained renown.
Rosé wine, an international success
Appreciated for their freshness and lightness, rosés have long been enjoyed on the golden beaches of the Riviera. Whether neat or in cocktails, they are now just as popular with winter sports enthusiasts in Alpine resorts. From the countries of Western Europe to the United States of America, the marketing of rosé wine has a bright future ahead of it! With more than 15 liters per person per year, France ranks first among rosé consumers. This constantly growing demand represents almost a third of worldwide consumption. Rosé wine, however, is widely exported. And it can be enjoyed in all regions and seasons.
The origins of the Provence rosé bar: light red wine
Vinum clarum or clairet, red wine has long been quite similar to rosé. Originally marketed all around the Mediterranean, its production was claimed by the greatest ancient empires.
Rosé wine production processes
Contrary to popular belief, rosé wine is not a blend of black and white grapes. Although some rosés can be made from both. In fact, what we call "rosé" today corresponds to the light-colored red wines produced in ancient times. The real difference between a red wine and a rosé is maceration. This is responsible for the wine's depth of color. The cause? The pigments contained in the grape skin cells. These anthocyanins are soluble in the alcohol naturally produced during fermentation. This is why so many Provence rosés are pressed without maceration.
Bar à rosé de Provence: exceptional grape varieties
The grape varieties used to make Provence rosés have been scrupulously selected since the middle of the 20th century. They include Cinsault, Grenache, Syrah, Gamay, Rolle, Cabernet-Sauvignon and the essential Pinot Noir.
The Ultimate Provence rosé bar
Like Ultimate Provence, some wineries have their own Provence rosé bar. A la carte, gourmet dining and tasting of UP rosé wines - such as Côtes-de-Provence AOP. Numerous festive events throughout the year, as well as cultural activities: spa, accommodation and guided tours. A tasting cellar for Provence rosé wines, magnificently located in the Maures plain. 46 hectares of vines on the organic farmland of La Garde-Freinet.
Conclusion: Trying out a Provence rosé bar is a must for any stay in south-east France. Exceptional rosés to discover right in the vineyards. tasting cellars of the region's finest vineyards.
