Nestled between the Alps and the Mediterranean, Provence has gradually established itself as a favored destination for vacationers. Seas, rivers, plains or mountains, south-east France offers a wide range of natural beauty. From the lilting memories of Marcel Pagnol to provincial castles listed as French heritage sites, the region abounds in cultural riches. These riches are also reflected in its local produce. Like its exceptional grape varieties, which oenophile enthusiasts can now discover in a specialized wine bar: the Provence ros\u00e9 bar.<\/p>\n
We're all familiar with the concept of wine bars, establishments that specialize in tasting and selling wine. Among them are more specific establishments: ros\u00e9 bars. And even more specific: Provence ros\u00e9 bars.<\/p>\n
It's hard for ros\u00e9 to make a name for itself in a country as traditionalist and conservative as France. Very attached to red wine, it wasn't until the middle of the 20th century that the French tried their hand at innovation. Not least thanks to the Matignon agreements of 1936. These inaugurated the first real measures in social labor law. These included the introduction of a 15-day paid vacation. Once the concept of vacation became widespread, Provence quickly became a destination of choice. And its ros\u00e9 wines, soon synonymous with vacations, soon gained renown.<\/p>\n
Appreciated for their freshness and lightness, ros\u00e9s have long been enjoyed on the golden beaches of the Riviera. Whether neat or in cocktails, they are now just as popular with winter sports enthusiasts in Alpine resorts. From the countries of Western Europe to the United States of America, the marketing of ros\u00e9 wine has a bright future ahead of it! With more than 15 liters per person per year, France ranks first among ros\u00e9 consumers. This constantly growing demand represents almost a third of worldwide consumption. Ros\u00e9 wine, however, is widely exported. And it can be enjoyed in all regions and seasons.<\/p>\n