Opening hours:
12am-2.30pm and 7pm-10pm
(Last service at 9.30pm)
Tél. +33 (0)4 94 85 29 10
We produce vibrant Côtes de Provence rosé wines dressed in signature bottles.
Available in a range of sizes from the classic 75 cl to the 6-litre Methuselah, our iconic and seductively-refreshing UP Rosé exhales a delicious palette of aromas and flavours.
Discover our winesNestling in a wild and rocky environment, at the heart of France's largest nature reserve, the UP terroir spans 114 acres of Côtes de Provence AOP (Protected Designation of Origin) vines, currently converting toorganic growing. Syrah grapes thrive here, curated by our teams into expressive and delicate wines.
Watch videoWhat does UP Rosé like most?
Lunch inspired by daring fusion cuisine. Its aromas are the perfect partner to a lightly-spiced Thai green curry with king prawns or simple carpaccio of raw and cooked tomatoes.
As dusk descends, it is the ideal companion to pre-dinner drinks and casual aperitifs with friends.
And after dark, it transforms into a trendy cocktail...
Please select a pin on the map below to find out were Up Wines are sold in the US
Resembling a concept store, the UP boutique features top international trends, local creations and, naturellement, the UP wines. The boutique opens onto our ultra-modern winery.
We also offer a range of easy-going, lounge-style tasting areas ranging from a bar attended by sommeliers to a VIP mezzanine, perfect for small groups. An ode to fuss-free oenology.
OPEN 7/7 FROM 10 a.m.-6 p.m.
+33 (0)4 94 85 29 10 – shop@ultimateprovence.com
We are delighted to announce that we will be opening again on Tuesday June 2nd.
Your safety is our priority and we have put exceptional measures in place for your peace of mind.
We're offering a host of new activities!
