Wine estate

A Wine Estate in Provence

Choose your view on the square or on the vineyards, choose your experience as a couple, family or friends in our hotel in the heart of the Var. Connect to the speaker and get in the mood UP style!

Nestling in the gorgeous Var hinterland near Saint-Tropez, criss-crossed with vines and dotted with olive trees, UP I Ultimate Provence is reinventing wine tourism with a 3-prong take on Provence’s mythical lifestyle: a magnificent vineyard, resolutely contemporary architecture and relaxed mood. Architects Emil Humbert and Christophe Poyet are the signatures behind the cosmopolitan and welcoming interior design with an urban touch, striking up a balanced contrast with the estate’s traditional winemaking legacy. Savour a glass of wine while contemplating its vines of origin from the comfort of the rooftop terrace or turquoise waters of the pool…

A Different Kind of Lifestyle

Combining elegance and a welcoming atmosphere, Ultimate Provence is a must-do destination for visitors seeking an new angle on Provence, combining a full immersion in nature with contemporary chic. The interior design was entrusted to Monaco-based architects Humbert & Poyet, tasked with creating an intimate yet daring venue that ruffles the traditional codes of the wine world and combines functionality with aesthetics. Associations of raw and contemporary materials such as concrete, with noble old oak, marble, brass and leather, lend UP a truly unique personality. Aegean blue adorns the walls and exalts the brass light fittings, creating delightful contrasts of colours and materials, urban silhouettes and a cosy ambience.

visiter saint tropez
bar à rosé de provence

A Four-Star Hotel in Provence

An avant-garde concept midway between an exceptional wine estate and chic, contemporary boutique hotel, Ultimate Provence never fails to astonish. Revel in a different kind of Provence at the gateway to Saint-Tropez – our chic, casual and offbeat vibe awakens the senses and overturns the very-traditional codes of Provence. Our 33 carefully-curated rooms, UP restaurant fronted by our audacious Chef Romain Franceschi and UP Lounge wine & cocktail bar, promise a unique travel experience appreciated by aesthetes…


Estate Wines

The Ultimate Provence wines exalt all the typical aromas of Provence’s grapes and offer delightful freshness on the palate. Redolent with good life vibes, our wine estate makes dreams come true: awaken in a plush room with breathtaking views over Notre-Dame-des-Anges, sip a cocktail as you gaze out at wildest Provence, learn all about oenology or simply laze by the pool. Ultimate Provence is a genuine oasis, promising fuss-free, unbridled relaxation. The finest expression of our offbeat Provencal lifestyle? The UP Restaurant fronted by Chef Romain Franceschi, pampering the tastebuds with inventive, feminine, gourmet and sensory cuisine paired with estate wines.


UP in details